From the customizable color to the recycled materials to the minimal size, a designer tells how the Pop-Up collection was born. The relationship that each designer establishes with color and surfaces is guided by personal curiosity and interest in the material: both as a multifaceted and multifaceted discipline and for the etymological meaning of mater, generative of the whole.

The full article is available here below.
Magazine: CieloTerra design magazine
author: Eliana Lorena

All the design of a trolley

FROM CUSTOMIZABLE COLORS TO RECYCLED MATERIALS DOWN TO THE MINIMUM SIZE, A DESIGNER TELLS HOW THE POP-UP COLLECTION WAS BORN 

The relationship that each designer establishes with color and surfaces is guided by personal curiosity and interests in the material: both as a multifaceted and multifaceted discipline and for the etymological meaning of mater , generative of the whole.

The relationship that links this project with my personal history of color does not develop in a linear way or follow a chronology, but is a sort of continuum .

We met Chiara Caramelli in Mandarina Duck at the end of the nineties, precisely with a luggage project - Frog - innovative for the use of semi-transparent polymers combined with my fabrics flocked, made similar to velvet, created for automotive interiors in Turin and then used in a different sector.

Having worked together for the Pop-Up trolley is a bit like talking about us and our presence in time, now that we deal entirely with the project in a symbiotic exchange between form, technology, symbolism and communication.
[ The color range is a metaphorical itinerary, a journey to Italy through associations of places and landscapes: Pompeii red, Maremma yellow, Tuscany green, Elba blue, Dolomites white... ]
Once the engineering project was completed and the choice of molding with EVA rubber, recycled from shoe sole processing waste that would otherwise go to landfill, I was invited by Chiara to delve deeper into the aesthetic qualities of this innovative product.

Our first meetings through a virtual exchange (we were stuck at home due to the lockdown) made of words and emotions to be expressed in color charts, gave rise to a metaphorical itinerary, a journey to Italy for chromatic associations of places and landscapes: red Pompeii, Maremma yellow, Tuscany green, Elba blue, Dolomites white…

The brief was to represent all the constituent elements of the travel line in a range to define customization and give rise to the game of variants, an instagrammable element for sales.

The linings chosen in 100% PES recycled, available in different color variations they can be selected during purchase. The same covers made with seven plastic bottles are removable, hand washable in water and interchangeable, and represent an ad hoc color arrangement for each suitcase that the user "designs".

Then the two of us like the hardware area, an adequate design methodology that helps manage the design process and improves the quality, performance and costs of the project itself. I mean fundamental issues such as the durability of the product, the aforementioned sustainability of the materials, the unbreakability of the trolley.

But a fundamental requirement of the suitcase is the partial reduction of its size when it is stored at home, both during the production, transport and storage process; dictated by the flexibility of the material that with one shore of variable density of the rubber allows a contraction of the volume (hence the name of the brand Zoom Bags).